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Avoiding IT obsolescence

How the IT department at Coca-Cola Bottling Company Consolidated has monetized its services and given business groups a larger stake in decision making.

According to Andy Cheek, director of IT services for Coca-Cola Bottling Company Consolidated (CCBCC), IT departments are becoming obsolete. Quickly. He is describing the big “wake-up call” he received when one of CCBCC’s business teams decided to purchase a hosted cloud service instead of waiting for the internal IT department to satisfy its needs.

“When a business team would rather pay for a service than wait in line and get it for free,” Cheek says, “it becomes abundantly clear that every IT department has to justify its existence. Infrastructure maintenance won’t cut it. It’s all about...

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