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Taking warehousing and distribution to new heights

How the cloud is helping one fulfillment company eschew longstanding norms and create new digital offerings for its customers.

Warehousing and distribution is a numbers game in a largely commoditized industry. It’s a matter of getting products from point A to point B quickly and efficiently, with the least amount of storage time and freight cost.

But every industry can innovate, and every company can create competitive differentiation. That’s exactly why Jeremy Shubert was hired as CIO of Aero Fulfillment Services.

“We want to develop digital offerings that help our clients grow,” he explains. “Things like e-commerce, mobile, and social solutions that create a unique and customized experience—for our customers as well...

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