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Reducing the reliance on the public cloud

It comes down to numbers. To reduce costs and improve data security, marketing analytics firm Acxiom is bringing public cloud capabilities to its own data center.

Acxiom’s business has been growing for more than four decades. What started as a small marketing services firm in Little Rock, Arkansas, is now a global powerhouse with operations in Europe, Latin America, and Asia-Pacific. Its recently launched AOS™ (Audience Operating System™) enables marketers to connect all types of traditionally disconnected data, both online and offline, to create a truly singular view of the consumer. It helps marketers derive better insights to more clearly understand their audiences and more accurately anticipate what will appeal to them.

To accommodate growing...

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According to Acxiom's Kamal Kharrat, "Time to market and achieving business advantages against competitors depends on a company's agility. For a software-as-a-service business like Acxiom, the Cisco ACI value proposition is agility." Watch the Q&A video.